Doorify's Dashboard of Events and Alerts or DEAL report is an evolving tool designed to help guide you through the life of your listings. Track important events and metrics like days on market, expiration date, and hit counts from various sources.

Please pardon our dust as this report is still actively being developed - we appreciate your patience and feedback that helps to make reports like this more valuable.

The report starts with some simple high level metrics regarding your active and pending listings. Obviously some of these data points have yet to be defined/populated with data.

The report then lists all active and pending properties in a table with sortable columns for key metrics. Here too we are still in the process of flushing out data.

This report relies on metrics from various platforms to aggregate data on the private (subscriber facing) and public (consumer facing) performance of your listing to help give you insights into its exposure and impact. At the moment the platform is restricted to showing client and agent hits from the Paragon MLS which we pull daily. Since this platform hosts the bulk of the Doorify subscriber base, this is a statistically significant sample. 

In many ways, it is how this data trends day to day through the life of the listing that matters more than the raw values. That said we look forward to layering in more data sets as we are able.
We then use a machine learning algorithm to boil these metrics, and other data about the listing down to single metric we call its engagement score. We will use this score to help highlight how listing events that have occurred, or that you might want to occur, can impact that engagement.

This algorithm incorporates multiple data points and impactful events like seasonality, showings, price changes, photo density, video and virtual tours, DOM/CDOM and more to give you a consistent idea of the 'health' of any particular listing. We then allow you to visualize this vs your other listings as well as the active listing population as a whole. Think of it like an organic, ongoing CMA for your active listings!

Please check back soon as this report is still evolving.

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